{"id":2737,"date":"2023-07-05T09:17:02","date_gmt":"2023-07-05T00:17:02","guid":{"rendered":"https:\/\/www.climb.co.jp\/blog_espress\/?p=2737"},"modified":"2026-01-20T16:55:57","modified_gmt":"2026-01-20T07:55:57","slug":"bigquery%e3%81%ae%e3%83%87%e3%83%bc%e3%82%bf%e3%81%8b%e3%82%89espressreport-es%e3%81%a7%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-kpi%e3%82%a2%e3%83%a9%e3%83%bc%e3%83%88%e3%82%92%e4%bd%9c%e6%88%90%e3%81%99","status":"publish","type":"post","link":"https:\/\/www.climb.co.jp\/blog_espress\/archives\/2737","title":{"rendered":"BigQuery\u306e\u30c7\u30fc\u30bf\u304b\u3089EspressReport ES\u3067\u30ec\u30dd\u30fc\u30c8\/KPI\u30a2\u30e9\u30fc\u30c8\u3092\u4f5c\u6210\u30fb\u914d\u4fe1\u3059\u308b\u65b9\u6cd5 \uff1a\u30c7\u30b6\u30a4\u30f3(Part2)"},"content":{"rendered":"\n

Part1\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b<\/a><\/strong>\u3067\u306f\u3001BigQuery\u306e\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3059\u308b\u305f\u3081\u306b\u3001EspressReport ES(\u4ee5\u4e0bERES)<\/a><\/strong>\u304b\u3089BigQuery<\/strong>\u306e\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001\u5b9f\u969b\u306bBigQuery\u306e\u30c7\u30fc\u30bf\u3092\u30c1\u30e3\u30fc\u30c8(\u30b0\u30e9\u30d5)\u3084\u30ec\u30dd\u30fc\u30c8\u3068\u3057\u3066\u53ef\u8996\u5316<\/strong>\u3055\u305b\u3001\u53ef\u8996\u5316\u3057\u305f\u30c7\u30fc\u30bf\u306b\u5bfe\u3057\u3066KPI(\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19)\u30a2\u30e9\u30fc\u30c8\u306e\u4f5c\u6210<\/strong>\u3092\u884c\u3063\u3066\u307f\u307e\u3059\u3002\u3044\u305a\u308c\u3082ERES\u306eGUI\u64cd\u4f5c\u306e\u307f<\/strong>\u3067\u697d\u3005\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u3000\u3000<\/p>\n\n\n\n

\u30c1\u30e3\u30fc\u30c8\u3084\u30ec\u30dd\u30fc\u30c8\u306e\u4f5c\u6210(\u30c7\u30fc\u30bf\u306e\u53ef\u8996\u5316)<\/strong><\/h3>\n\n\n\n

\u307e\u305a\u306f\u3001BigQuery\u5074\u306b\u30c7\u30fc\u30bf\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u3001ERES\u306b\u540c\u68b1\u3055\u308c\u3066\u3044\u308b\u30b5\u30f3\u30d7\u30eb\u30c7\u30fc\u30bf\u3092CSV\u3068\u3057\u3066BigQuery\u306b\u30a4\u30f3\u30dd\u30fc\u30c8\/\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3057\u3001\u300cOrders<\/strong>\u300d\u300cOrder_Details\u300d<\/strong>\u300cProducts<\/strong>\u300d \u3068\u3044\u30463\u3064\u306e\u30b5\u30f3\u30d7\u30eb\u30c6\u30fc\u30d6\u30eb\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u3000\u3000<\/p>\n\n\n\n

\u6b21\u306b\u53ef\u8996\u5316\u5bfe\u8c61\u306e\u30c7\u30fc\u30bf\u3092SQL\u30af\u30a8\u30ea\u3084ERES\u306e\u30af\u30a8\u30ea\u30d3\u30eb\u30c0\u30fc<\/strong>\u3092\u4f7f\u7528\u3057\u3066\u62bd\u51fa\u3057\u307e\u3059\u3002\u30af\u30a8\u30ea\u30d3\u30eb\u30c0\u30fc\u3067\u306f\u3001\u30c6\u30fc\u30d6\u30eb\u3084\u30ab\u30e9\u30e0\u3092GUI\u3067\u9078\u629e\u3059\u308b\u306e\u307f\u3067\u3001\u53ef\u8996\u5316\u3057\u305f\u3044\u30c7\u30fc\u30bf\u3092\u62bd\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u3000\u3000<\/p>\n\n\n\n

\u4eca\u56de\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u3092\u30c7\u30fc\u30bf\u30b7\u30fc\u30c8\u3068\u3057\u3066\u62bd\u51fa\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u3000\u3000<\/p>\n\n\n\n

\u5f8c\u306f\u30c1\u30e3\u30fc\u30c8\u30a6\u30a3\u30b6\u30fc\u30c9\u3084\u30ec\u30dd\u30fc\u30c8\u30a6\u30a3\u30b6\u30fc\u30c9<\/strong>\u304b\u3089\u4f5c\u6210\u3057\u305f\u30c7\u30fc\u30bf\u30b7\u30fc\u30c8\u3092\u6307\u5b9a\u3057\u3001\u30a6\u30a3\u30b6\u30fc\u30c9\u3092\u6d41\u3059\u3060\u3051\u3067\u30c1\u30e3\u30fc\u30c8\u3084\u30ec\u30dd\u30fc\u30c8\u304c\u7c21\u5358\u306b\u4f5c\u6210\u3067\u304d\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u3000\u3000<\/p>\n\n\n\n

\u4eca\u56de\u306f\u56db\u534a\u671f\u306e\u55b6\u696d\u5229\u76ca\u72b6\u6cc1\u3092\u78ba\u8a8d\u3067\u304d\u308b\u30c1\u30e3\u30fc\u30c8\u3068\u30ec\u30dd\u30fc\u30c8<\/strong>\u3092\u4f5c\u6210\u3057\u3001ERES\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u4e0a\u306b\u914d\u7f6e\u3001\u4e00\u89a7\u3067\u78ba\u8a8d<\/strong>\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u3000\u3000<\/p>\n\n\n\n

\u30c1\u30e3\u30fc\u30c8\u3068\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u306b\u3088\u308a\u30c7\u30fc\u30bf\u306e\u53ef\u8996\u5316\u304c\u3067\u304d\u307e\u3057\u305f\u306e\u3067\u3001\u6b21\u306b\u3053\u308c\u3089\u306bKPI\u30a2\u30e9\u30fc\u30c8<\/strong>\u3092\u8a2d\u5b9a\u3057\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

KPI\u30a2\u30e9\u30fc\u30c8\u306e\u8a2d\u5b9a\u306f\u3001\u57fa\u672c\u7684\u306b\u4e0b\u8a18\uff13\u30b9\u30c6\u30c3\u30d7\u3067\u7c21\u5358\u306b\u884c\u3048\u307e\u3059\u3002<\/p>\n\n\n\n

\u3000\u3000<\/p>\n\n\n\n

STEP1. \u30c1\u30e3\u30fc\u30c8\u3084\u30ec\u30dd\u30fc\u30c8\u3067\u30a2\u30e9\u30fc\u30c8\u3092\u4f5c\u6210<\/strong><\/h3>\n\n\n\n

\u307e\u305a\u306f\u3001\u4f5c\u6210\u3057\u305f\u30c1\u30e3\u30fc\u30c8\u3084\u30ec\u30dd\u30fc\u30c8\u4e0a\u3067\u30a2\u30e9\u30fc\u30c8\u3092\u4f5c\u6210<\/strong>\u3057\u307e\u3059\u3002\u30a2\u30e9\u30fc\u30c8\u306e\u4f5c\u6210\u306f\u5404\u30c1\u30e3\u30fc\u30c8\u3084\u30ec\u30dd\u30fc\u30c8\u3067\u7c21\u5358\u306b\u8a2d\u5b9a\u53ef\u80fd\u3067\u3001\u4f8b\u3048\u3070\u3001\u4eca\u56de\u4f5c\u6210\u3057\u305f\u56db\u534a\u671f\u306e\u55b6\u696d\u5229\u76ca\u72b6\u6cc1\u306e\u30b0\u30e9\u30d5\u306b\u5bfe\u3057\u3066\u306e\u5834\u5408\u3001\u4e0b\u8a18\u753b\u50cf\u306e\u3088\u3046\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u30a8\u30ea\u30a2\u304b\u3089\u30a2\u30e9\u30fc\u30c8(\u30e9\u30d9\u30eb)\u540d\u3068\u95be\u5024\u3092\u6307\u5b9a<\/strong>\u3059\u308b\u3060\u3051\u3067\u3001\u5229\u76ca\u304c\u76ee\u6a19\u5024\u306b\u9054\u3057\u3066\u3044\u306a\u3044\u3068\u3044\u3063\u305fKPI\u306b\u95a2\u3059\u308b\u30a2\u30e9\u30fc\u30c8\u3092\u767a\u4ee4<\/strong>\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u3000\u3000<\/p>\n\n\n\n

\u30ec\u30dd\u30fc\u30c8\u306e\u5834\u5408\u3082\u3001\u30a2\u30e9\u30fc\u30c8\u306e\u8a2d\u5b9a\u304b\u3089\u3001\u30a2\u30e9\u30fc\u30c8\u540d\u3068\u5bfe\u8c61\u30ab\u30e9\u30e0\u3001\u6761\u4ef6\u7b49\u3092\u6307\u5b9a\u3059<\/strong>\u308b\u3060\u3051\u3067\u53ef\u80fd\u3067\u3059\u3002\u4eca\u56de\u306e\u30ec\u30dd\u30fc\u30c8\u306e\u5834\u5408\u3001\u76ee\u6a19\u5024\u306b\u9054\u3057\u3066\u3044\u306a\u3044\u30af\u30a9\u30fc\u30bf\u30fc\u306e\u5229\u76ca\u304c\u8d64\u30cf\u30a4\u30e9\u30a4\u30c8\u3067\u8868\u793a<\/strong>\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u3000\u3000<\/p>\n\n\n\n

STEP2. \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u30a2\u30e9\u30fc\u30c8\u306e\u8a2d\u5b9a<\/strong><\/h3>\n\n\n\n

\u6b21\u306b\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u4e0a\u3067\u30a2\u30e9\u30fc\u30c8\u306e\u8a2d\u5b9a<\/strong>\u3092\u884c\u3044\u307e\u3059\u3002\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u8a2d\u5b9a\u753b\u9762\u3067\u5bfe\u8c61\u306e\u30c1\u30e3\u30fc\u30c8\u3084\u30ec\u30dd\u30fc\u30c8\u4e0a\u306e\u300c\uff01\u300d<\/strong>\u306e\u30a2\u30a4\u30b3\u30f3\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u8a2d\u5b9a\u53ef\u80fd\u3067\u3059\u3002STEP\uff11\u3067\u8a2d\u5b9a\u3057\u305f\u30a2\u30e9\u30fc\u30c8\u540d\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u76e3\u8996\u3057\u305f\u3044\u30a2\u30e9\u30fc\u30c8\u3092\u9078\u629e\u3057\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3059\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u306a\u3069\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u3000\u3000<\/p>\n\n\n\n

\u8a2d\u5b9a\u5f8c\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u753b\u9762\u3092\u95b2\u89a7\u3059\u308b\u3068\u3001\u30a2\u30e9\u30fc\u30c8\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30a2\u30e9\u30fc\u30c8\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7<\/strong>\u3055\u308c\u308b\u3053\u3068\u3084\u3001\u5bfe\u8c61\u30c1\u30e3\u30fc\u30c8\u3084\u30ec\u30dd\u30fc\u30c8\u304c\u70b9\u6ec5\u8868\u793a<\/strong>\u3055\u308c\u308b\u3053\u3068\u304c\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

STEP3. \u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u30a2\u30e9\u30fc\u30c8\u306e\u4f5c\u6210<\/strong><\/h3>\n\n\n\n

\u6700\u5f8c\u306b\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3067\u30a2\u30e9\u30fc\u30c8\u3092\u30c8\u30ea\u30ac\u30fc\u3067\u304d\u308b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u30a2\u30e9\u30fc\u30c8<\/strong>\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u30a2\u30e9\u30fc\u30c8\u306fERES\u306e\u30aa\u30fc\u30ac\u30ca\u30a4\u30b6\u30fc\u306e\u753b\u9762\u3067\u3001\u8a2d\u5b9a\u3057\u305f\u3044\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3084\u3001\u30c1\u30e3\u30fc\u30c8\u3001\u30ec\u30dd\u30fc\u30c8\u3092\u9078\u629e\u3057\u300c\u30a2\u30e9\u30fc\u30c8\u76e3\u8996\u8a2d\u5b9a<\/strong>\u300d\u3092\u62bc\u4e0b\u3059\u308b\u3053\u3068\u3067\u884c\u3048\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u3000\u3000<\/p>\n\n\n\n

\u4e0a\u8a18\u753b\u50cf\u306e\u3088\u3046\u306b\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u76e3\u8996\u5bfe\u8c61\u3068\u3059\u308b\u30a2\u30e9\u30fc\u30c8\u3092\u6307\u5b9a\u3057\u3001\u30a2\u30e9\u30fc\u30c8\u540d<\/strong>\u3084\u76e3\u8996\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0<\/strong>\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u4e0b\u8a18\u753b\u50cf\u306e\u3088\u3046\u306b\u30a2\u30e9\u30fc\u30c8\u3092\u30c8\u30ea\u30ac\u30fc\u3057\u305f\u5834\u5408\u306b\u30e1\u30fc\u30eb\u901a\u77e5\u3084\u901a\u77e5\u5185\u5bb9\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba<\/strong>\u3092\u884c\u3046\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u3000\u3000<\/p>\n\n\n\n

\u30e1\u30fc\u30eb\u901a\u77e5\u6642\u306b\u306f\u5bfe\u8c61\u30c1\u30e3\u30fc\u30c8\u3084\u30ec\u30dd\u30fc\u30c8\u3092\u6dfb\u4ed8\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u306e\u3067\u3001\u3053\u308c\u306b\u3088\u308aERES\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u753b\u9762\u3092\u95b2\u89a7\u305b\u305a\u3068\u3082\u3001\u5e38\u306bKPI\u3092\u76e3\u8996\u3059\u308b<\/strong>\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u3000\u3000<\/p>\n\n\n\n

\u3053\u306e\u3088\u3046\u306b\u3001ERES\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001BigQuery(GA4)\u306e\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3001KPI\u306e\u76e3\u8996\u304c\u7c21\u5358\u306b\u5b9f\u65bd<\/mark><\/strong>\u3067\u304d\u307e\u3059\u3002\u3054\u4e0d\u660e\u306a\u70b9\u7b49\u3054\u3056\u3044\u307e\u3057\u305f\u3089\u3053\u3061\u3089<\/a><\/strong>\u304b\u3089\u5f0a\u793e\u30af\u30e9\u30a4\u30e0\u307e\u3067\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Part1\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u3067\u306f\u3001BigQuery\u306e\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3059\u308b\u305f\u3081\u306b\u3001Espr … \u7d9a\u304d\u3092\u8aad\u3080 →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[8,9,135],"tags":[34,69,110,174,191,194,195,201,231],"class_list":["post-2737","post","type-post","status-publish","format-standard","hentry","category-espressreport-es","category-espressdashboard","category-bi-dashboard-2","tag-34","tag-69","tag-110","tag-kpi","tag-bigquery","tag-ga4","tag-google-analytics-4","tag-cdata"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.climb.co.jp\/blog_espress\/wp-json\/wp\/v2\/posts\/2737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.climb.co.jp\/blog_espress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.climb.co.jp\/blog_espress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.climb.co.jp\/blog_espress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.climb.co.jp\/blog_espress\/wp-json\/wp\/v2\/comments?post=2737"}],"version-history":[{"count":11,"href":"https:\/\/www.climb.co.jp\/blog_espress\/wp-json\/wp\/v2\/posts\/2737\/revisions"}],"predecessor-version":[{"id":3975,"href":"https:\/\/www.climb.co.jp\/blog_espress\/wp-json\/wp\/v2\/posts\/2737\/revisions\/3975"}],"wp:attachment":[{"href":"https:\/\/www.climb.co.jp\/blog_espress\/wp-json\/wp\/v2\/media?parent=2737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.climb.co.jp\/blog_espress\/wp-json\/wp\/v2\/categories?post=2737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.climb.co.jp\/blog_espress\/wp-json\/wp\/v2\/tags?post=2737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}